What to Do When the Target Keeps Changing

("I’m trying to focus, but they keep moving the damn finish line")

👋 Hey, it’s Jimmy. I’m in the middle of a sprint right now, except—no one can agree on where the finish line actually is.
One minute it’s “just get it live.”
Next minute it’s “wait, can we rework the narrative?”
Now it’s “let’s hold off until leadership syncs.”

I’m not confused. I’m just tired of pretending this is normal.